Authenticated Ebook 11th US editioin with all pages in true color;
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Principles of Marketing courses. This best-selling, brief text
introduces marketing through the lens of creating value for customers.
With engaging real-world examples and information, Marketing: An
Introduction shows students how customer value--creating it and
capturing it--drives every effective marketing strategy. The eleventh
edition reflects the latest trends in marketing, including new coverage
on the shifting consumer/marketing relationship, marketing in an
uncertain economy, and the latest technologies.